GH Potens
Your marketing, assessed and turned into a plan
GH Potens scores your business’s marketing maturity across six pillars, names the bottleneck, and turns it into a 90-day plan.
Takes 10 to 15 minutes · no card · no sign-up
Who it is for
Two paths, because the need is different
For your business
You run the business, and marketing lands on you
- Micro and small business owners who want to mature the marketing of their business — or of the one they are about to start.
- Founders and technical specialists who need the basics done well, without becoming marketers.
- Leaders from other areas who have to support marketing and do not know what to ask for.
For agencies and consultants
You need to show a client where they stand
- A neutral assessment to open a conversation with clients and prospects, without sounding like a pitch.
- A shared language: the same score, the same six pillars, the same plan — instead of different slides every meeting.
- An affiliate programme in preparation, for those who refer the tool.
What you get
Three screens, the whole job
The images below come from the app, with an example business — a neighbourhood bakery with three months of recorded numbers.
Why it is worth it
It is a cycle, not a report
A spreadsheet template or an AI answer hands you a text. GH Potens hands you a cycle that corrects itself with what happened in your business.
- 1
Assessment
Today’s picture, with a score per pillar — not an opinion about your marketing.
- 2
Plan
The queue of actions that comes out of that picture, ordered by impact over effort and by the time you have.
- 3
Monthly measurement
You record four numbers a month. The plan reorders itself with what changed, and the bottleneck moves when it stops being the bottleneck.
That is what separates the tool from a ready-made template: next month’s plan depends on the month that just passed.
Six pillars, a score for each
The assessment does not hand back a single number. It shows where the business is strong, where it is improvising, and which pillar is holding the others back.
- Positioning & Offer
- Presence & Proof
- Demand Generation
- Conversion & Sales
- Retention & Repeat
- Data & Decisions
How it works
On your own, or with us
On your own, start to finish
You answer, you get the plan, you execute. No one to talk to, and the assessment costs nothing.
With GH Act alongside
When it makes sense, we step in: review the assessment, prioritise with you and follow the execution. That becomes consulting, quoted separately.
How long it takes
10 to 15 minutes for the full assessment. The plan runs for 90 days, reviewed each month with your numbers.
Who is behind it
Where the tool came from
GH Potens came out of more than 25 years of commercial experience and the academic training of Fábio Andrade, and out of a pattern that kept repeating among the owners and leaders he worked with:
- Deep knowledge of their own business, and fragile marketing fundamentals.
- Marketing done out of necessity, with low maturity and little consistency.
- Difficulty understanding — and holding to account — the work of agencies and consultants.
- Scattered actions, or actions entirely dependent on third parties.
The aim is to be simple and affordable, in content and in price, so there is no barrier to entry. That is why the assessment is free and Pro costs less than lunch.
Price
The assessment is free, with no card and no sign-up.
The 90-day plan, the channels and the dashboard are in Pro:
- A 90-day plan, reordered when something changes
- Acquisition channels assessed for your case
- A dashboard with your monthly numbers
- Export to spreadsheet and PDF
FAQ
Questions that always come up
Do I need an account for the assessment?
No. It works with no account and no card. An account is there so you can find your work again on another device.
Is it right for my size of business?
It was built for micro, small and medium businesses — those without a marketing team, deciding where to put the little time left.
Does it replace an agency?
No. It tells you what to do and in what order. Execution is yours, your team’s, or whoever you hire — including us.
What about my data?
It stays on your device and on our server, with a daily encrypted backup. We do not sell data and there are no ads in the app.
What if Pro is not right for me?
You have a 14-day guarantee, counted from the first payment: withdraw in the app itself and get back everything you paid, no reason needed. The money goes back to the card you paid with.
Can I cancel whenever I want?
Yes, inside the app, with no one to talk to. Access runs to the end of the period you already paid for.
Why GH Potens?
GH is growth hormone; potens is Latin for powerful, capable — the root of potency and potential. The name says what the app does: it acts on what makes a business grow, starting from the potential already there. GH is also the initials of GH Act, the company behind it.
No cost
What comes with it, free
Metrics dictionary
36 metrics explained, with formula and reading — useful even if you never subscribe.
Calculators
Cost per customer, return, break-even on ads, and sizing the revenue target.
Export
Assessment and plan as a spreadsheet and a PDF, to take into a meeting or to your accountant.