About us

Two people. Four fronts. One way of making things happen.

GH/ACT develops the company and the people who make it work — across people, marketing, sales and operations, because problems do not respect the org chart.

Talk to us about my business

The conversation starts with the problem. Whoever talks to you is whoever will work on it.

What we believe

Businesses do not grow on their own. Neither do people.

Companies learned to treat strategy, sales, technology and human development as separate subjects. We do not believe that — and neither does a company’s day-to-day:

A lost sale may have started in marketing.
A stuck operation may be the result of overloaded leadership.
Underused technology may be hiding a badly designed process.
A good plan produces nothing if people cannot carry it out.

People and Business Development is not a line under the logo. It is how we see a company.

Where we come from

GH/ACT was born in real work

Not from a theory about consulting, but from two careers built over more than 25 years across companies, projects, classrooms, leadership, sales operations and people development. Along the way, we saw:

Companies with a market and a product, but no sales process.
Money spent on marketing without knowing what actually worked.
Excellent leaders who became bottlenecks because the company grew around them.
Capable teams stuck in bad processes.
Tools trying to fix what was first a matter of process or behaviour.

That is where our way of working comes from: understand the system before prescribing the solution.

How we work

Two perspectives. The same table.

GH/ACT is a two-person company, and that is part of the model. There is no account team between you and whoever thinks through the work, and no one selling what somebody else will deliver.

01Whoever talks to you diagnoses.
02Whoever diagnoses helps build the solution.
03Whoever proposes follows the execution.

When a problem cuts across people and business, both perspectives come to the same table.

Who leads the work

The two people on the other side of the table

Fábio Andrade

Marketing · Sales · Operations

Works on the part of the system that turns strategy into market, revenue and operational capability: positioning, marketing, pre-sales, sales, after-sales, sales process, technology and digital transformation.

What needs to work better for the company to generate, convert and sustain more business?

LinkedIn profile (opens in a new tab)

Li Tomazoni

People · Leadership · Teams

Works on the human side of a company’s capability: human and organisational development, building leaders and teams, communication and behaviour — environments where people take ownership and execute better.

Does what worked with ten people still work with thirty, fifty or a hundred?

LinkedIn profile (opens in a new tab)

Education

Education that goes into practice

Experience shows what happens when reality does not follow the plan. Education helps explain why — and build better methods to act. Our academic path runs through these institutions.

Fábio Andrade

Li Tomazoni

International experience

From Joinville to Barcelona

In Barcelona, we worked with marketing, sales and human development in other markets, other cultures and other ways of working. International experience does not replace knowing each company’s reality. It widens the references for seeing it.

Tools change. Channels change. Technology changes. Companies still depend on people who make good decisions and turn them into execution.

What we aim for

We do not want to become indispensable

We come in to understand the problem, structure what needs to work, develop the people who will execute, and stay until the capability is in place.

Documented processes
Prepared people
Working tools
Clear decision criteria
Routines that keep happening

The work ends well when the company needs us less — not more.

GH Potens

Not every problem needs to start with consulting

Part of what we know can become a tool: assessment, prioritisation, criteria and an action plan. GH Potens was built for that. For some companies it is the start of working with us; for others it is enough — and that is intentional.

Explore GH Potens

What we do not sell

Results that depend on variables we do not control.
A bundle of posts when the problem is strategy.
Technology that digitises a bad process.
Training to fill a calendar.
A sophisticated assessment that leaves the company alone with a PDF.

We come in to increase capability. Not dependence.

Talk to us

Maybe you do not need one more supplier

Maybe you need to find where your company is losing capability: in its people, marketing, sales, processes — or in the connection between them. You do not need to diagnose it alone before talking to us.

No generic pitch and no commitment. Tell us the context and we start from there. We reply within one business day.