People and Business Development
GH/ACT works on the four points that most often hold growth back — people, marketing, sales and operations — and stays until what was put in place works without us.
The conversation starts with the problem, not with a sales pitch. We reply within one business day.
The problem
The company works harder. That does not mean it grows better.
The cost of standing still
The bigger trap is mistaking volume for development.
A company that doubles its revenue and triples its staff turnover has not grown — it has swollen. Our job is to make both numbers move together.
What we do
The business has to grow, and its people have to be able to carry it. That is why we do not separate developing people from developing the company: we work on the connections between areas, where performance is usually lost.
Leaders and teams able to make the company work.
Leaders and teams with more clarity, ownership and communication. Training that turns into behaviour at work, not just content delivered.
What it coversHuman and organisational development · Leaders and teams · Nonviolent Communication · Character Strengths · Brazil’s NR-1
Direction before campaigns.
What to sell, to whom, and why the company should be chosen — plus the routine of measuring what each channel returns. The assessment starts with GH Potens, the tool we built for it.
What it coversPlanning · Strategy · Creative process · Brand · Performance
Predictable revenue starts before the proposal.
A sales process that depends neither on the owner nor on one particular salesperson, from generating demand to after-sales — and the people who run it prepared for it.
What it coversPre-sales (LDR, BDR, SDR) · Sales · After-sales · Customer Success · E-commerce
Process first, then the tool.
Digital transformation that starts where there is friction, repetition and parallel control. Technology comes in to increase what the operation can do, not how complex it is.
What it coversProcesses · Systems integration · Digital transformation · Innovation
How we work
We do not start from the solution. We start from what is stopping the business from moving forward.
Context, people, processes, tools and goals, to find where performance is being lost. The problem is not always where the consequence shows.
Priorities set and put into practice: process, strategy, training, routine and tools — only what the problem calls for.
People prepared, processes documented and the discipline to execute, so the work keeps running after we leave.
The goal is not for the company to depend on one more supplier. It is to work better without one.
Who it is for
Companies of 10 to 200 people that already have clients, a team and an operation, and see a gap between what they can do and what they deliver. Especially professional services, construction and development, real estate, specialist retail and light industry.
Signs it is time
Growth happens when a company builds the capability to produce results consistently.
The name
GH — The initials of growth hormone, which acts on the whole body at once. Growth does not happen at an isolated point.
/ — The point of activation. In the systems we use every day, a slash opens what can be run: you pick the right capability, and it goes into action.
ACT — Action. Strategy without implementation is still an intention, and knowledge without behaviour is still information.
Who leads the work
Two people lead the four fronts, with the same way of working.
Marketing · sales · operations
Leads the marketing, sales and operations fronts: positioning, the sales process, acquisition channels and the processes that connect them.
LinkedIn profile (opens in a new tab)People · leadership and teams
Leads the people front: developing leaders, culture, and building the teams that carry the growth.
LinkedIn profile (opens in a new tab)Talk to us
Where is your company losing capability today? It may be in its people, marketing, sales or operations — or, as often happens, in the connection between them.
No generic pitch. Tell us the context, and the conversation starts with what needs solving.