Sales
A sales process, a written funnel, and follow-through on what was promised and what closed.
Selling well is not having an inspired salesperson. It is having a path the customer walks from first contact to close, written down and repeatable — so the month’s result does not depend on who was in a good mood.
The problem
Nobody knows how many opportunities are open, at which stage, or how long they have been stuck. The month’s forecast is a guess said with conviction.
They asked for a quote on Tuesday and heard back on Friday. Whoever answered first has already sold — and the effort that brought that enquiry was wasted.
A long document, rich in what the company does and poor in what the customer asked for. They postpone the decision because they did not understand what they are buying.
When the conversation stalls, the price gets cut. Margin disappears, the customer learns to wait for a discount, and the next sale starts worse.
Lost, archived, moved on. Without recording why deals are lost, the company repeats the same mistake for years.
What changes
What must be true for an opportunity to move a stage. Without that, "in negotiation" means different things to different people.
Whoever answers first sells more. Setting the deadline and measuring compliance is usually the cheapest and fastest fix of all.
Short, with the customer’s problem in the first lines, an objective scope, and a price without a maze.
The real objections listed and answered before they show up in the meeting. Whoever knows what is coming does not improvise with the margin.
Five possible reasons, marked on every loss. In three months that shows whether the problem is price, timing, scope or the wrong audience.
How we come in
How the sale actually happens today — from first contact to payment, with the points where it usually jams.
Stages, criteria for advancing, response deadline, and who owns each opportunity. Written on one page.
The proposal, answers to the most common objections, and the script for first contact. Not a memorised pitch: what prevents expensive improvisation.
Open opportunities, close rate, average ticket and loss reasons. A short monthly review, always with the same numbers.
Tell us how the sale happens today — how many people sell, where enquiries come from, where it usually jams. The first conversation is there to find where the effort is leaking.
Talk to us