Marketing
A maturity assessment, a 90-day plan, and the routine of measuring what each channel gives back.
Marketing in a small company rarely fails for lack of effort. It fails for lack of a baseline: nobody knows where the business stands, so any result looks good or bad depending on the mood of the month — and the next plan is guesswork with a nice slide.
The problem
With no previous number, no comparison is possible. The marketing meeting becomes an exchange of opinions, and the loudest voice wins.
Three social networks, email, ads and a website — all half done. Five mediocre channels deliver less than one done well, and cost five times the attention.
When the customer cannot explain in one sentence why they buy from you, they decide on price. And price is the one fight a small company does not win.
A post that exists because it was Tuesday. It takes the most expensive hour of the week and moves no number at all.
A campaign works, nobody records why, and three months later it starts from zero again.
What changes
The assessment shows where the business stands on positioning, offer, presence, acquisition, relationships and measurement — and which one holds the other five back.
Actions ordered by impact over effort, within the hours per week you actually have. Not a list of good ideas; an order of execution.
Choosing where not to be is half the work. What remains gets enough attention to work.
Positioning is not a slogan: it is what the customer says when explaining you to someone else. Once that is clear, the rest of marketing gets cheaper.
Few numbers, on the same day each month, always the same way. That is what turns marketing from opinion into decision.
How we come in
The maturity score and the bottleneck, through the 26 questions in GH Potens. Free, and done by you — which guarantees the answers come from the business, not from our reading of it.
The conversation that turns the assessment into a decision: what to do first, what to leave for later, and what to stop doing.
With your team, with your agency, or with us. Who executes matters less than the order — but every action needs an owner.
A new score after 90 days, compared with the previous one. What changed becomes recorded learning; what did not becomes a question.
26 questions, about 15 minutes, no card and no sign-up. You leave with the score and the plan; talking to us is optional and comes afterwards.
Talk to us